Using the Tree Test methodology I was able to measure IA effectiveness against user intention by isolating the site structure. This method was a very fast, reliable and inexpensive way to test the content on the site. I was also able to identify dead links, outdated content and lengthy labeling in the process which was later documented in a site map.
The original design was designed by a personal friend of mine about 9 years ago. She is also responsible for designing the AGIS logo and branding. Given the massive amount of content she was given for the homepage I think she did an excellent job paying attention to the order in which the content would be viewed as well as which areas fell beneath the fold.
I helped design other sections of this sight with her and together we managed to organize the content into manageable chunks of information.
My Goal was to simplify content using the method outlined above to identify the critical path and design around that. I also wanted to use interactive prototypes that were not available during it's original design to communicate interaction rules and visual elements.
I explored options using different background images much the same way I had with the mobile app. The example to the left (red ballon) was one that stood out to me since the balloon creates a shape that points to the information below and stands just above the CTA ("See solutions"). The problem is we would lose design consistency across the app if we choose this route.
Another issue was displaying white text on a dark background. I feel it worked well with the mobile app because there were no heavy text areas. On a desktop application however we see heavily text-populate areas which would not work well with white text. A white background also works better to avoid a bordered look around content. I personally like the open look of websites that take advantage of white space.
To solve this issue I would restrict the dark background to certain header areas and not use it where large amounts of text would be shown.
This project is still a work in progress however I felt it would be interesting to show my thought process as I work through it.